![]() ![]() ![]() There's much to learn from Branson's business strategy and his willingness to break new ground in just about everything he does. What unites them is Branson's vision, drive, personality and the Virgin brand values shared by all members of the group. Branson describes the Virgin companies as a keiretsu – a family of companies that form a tight-knit alliance to work toward each other's mutual success. What's different about Virgin is that it isn't one company, or one idea, but a global brand with a distinct personality which spans retail, music, airlines, telecoms, media, drinks, energy and even space tourism. According to Forbes' 2009 list, he is the 261st richest person in the world, with an estimated net worth of U.S. He started Virgin Records in 1970, and now 40 years later, the Virgin group of companies has eight businesses generating more than $1 billion per year. ![]() Branson, the adventuring entrepreneur and chairman of the Virgin group of companies, is a rare individual. "Screw it, let's do it" is how Sir Richard Branson described his approach to business at the recent ExactTarget Connections conference. ![]()
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